ATLAS

ALPS Sector Dividend Dogs ETF (SDOG): outlook, holdings and fees

ALPS Sector Dividend Dogs ETF (SDOG) is an exchange-traded fund and is managed by ALPS. The expense ratio is 0.34% and the yield is 3.69%. The ten largest holdings are 22% of the fund.

Fund data as of Oct 14, 2026 · Price Nov 2, 2026

ATLAS view on SDOG

Last price$73.78 (+0.2%)
ATLAS chance of a higher price in 1 month56%
Likely 1-month range (50%)$72.38 – $75.97
Normal 1-day range (±1σ)±0.8%
Distribution yield3.69% · quarterly

ATLAS probabilities use the same calibrated model as every stock page. A fair value is shown for companies, not funds; the holdings below link to the fair value of each company.

SDOG fund facts

IssuerALPS
ThemeDividend stocks
Assets under management$1.4B
Expense ratio0.34%
Number of holdings49
Portfolio turnover51%
InceptionJun 29, 2012
ExchangeNYSE

The underlying index generally consists of 50 stocks on each annual reconstitution date, which is the third Friday of December each year. The underlying index's stocks must be constituents of the S-Network U.S. Equity WR Large-Cap 500 Index, the leading benchmark index for U.S. large capitalization stocks.

SDOG top holdings

HoldingSectorWeight
Hewlett Packard Enterprise Co HPETechnology2.41%
Accenture plc ACNTechnology2.45%
AbbVie Inc ABBVHealthcare2.33%
Texas Instruments Incorporated TXNTechnology2.12%
Kinder Morgan Inc KMIEnergy2.09%
Altria Group MOConsumer Defensive2.14%
Pfizer Inc PFEHealthcare2.09%
Microchip Technology Inc MCHPTechnology2.04%
Merck & Company Inc MRKHealthcare2.20%
EOG Resources Inc EOGEnergy2.19%

Holdings with an ATLAS page link to their probability range, fair value and earnings calendar.

SDOG sector breakdown

SectorWeight
Consumer Cyclicals15.9%
Technology12.9%
Energy10.6%
Healthcare10.3%
Consumer Defensive10.1%
Utilities9.9%
Communication Services9.3%
Financial Services9.3%
Industrials7.7%
Basic Materials4.1%

By region: North America 95.8%, United Kingdom 2.1%, Europe Developed 2.1%.

SDOG returns and risk

Year to date+17.9%
1 year+24.0%
3 years (annualised)+18.4%
5 years (annualised)+10.6%
10 years (annualised)+9.8%
Volatility (3 years)13.5%
Sharpe ratio (3 years)0.95

Past returns do not guarantee future results.

SDOG: frequently asked questions

What does SDOG invest in?

ALPS Sector Dividend Dogs ETF invests in a portfolio of securities. Its largest holdings are Hewlett Packard Enterprise Co (2.4%), Accenture plc (2.5%), AbbVie Inc (2.3%), Texas Instruments Incorporated (2.1%), Kinder Morgan Inc (2.1%).

What is the SDOG expense ratio?

0.34% a year: about $34.00 for every $10,000 invested.

What is the SDOG dividend yield?

3.69%, paid quarterly. ATLAS does not hold the exact distribution dates for ETFs.

Will SDOG go up?

Nobody can know. The ATLAS model puts the chance of a higher price in one month at 56%, with a likely range (50%) of $72.38 to $75.97 from $73.78 today. It is a probability, not a prediction.

How has SDOG performed?

Year to date +17.9%, one year +24.0%, three years +18.4% a year, five years +10.6% a year. Past returns do not guarantee future results.

Similar ETFs: Dividend stocks

Educational information, not investment advice. Disclaimer

ATLAS Signals

ATLAS Signals, every week

The week in the market, three stocks on ATLAS’s radar and what comes next. Get it every Monday.

By subscribing you agree to receive ATLAS Signals by email every Monday. You can unsubscribe with one click at any time. Privacy