ATLAS News · Deals

Salesforce in Focus as Braze Faces Downgrades After $5.66B Deal

Published November 8, 2026 · 2 sources

Stocktwits reports Braze downgrades after a $5.66B Salesforce deal, while MarketBeat notes Kestra Advisory Services raised its Salesforce stake by 4.2%.

What happened

Stocktwits reports that Braze (BRZE) received multiple analyst downgrades following a $5.66B deal with Salesforce. The outlet says analysts view the transaction as a win for shareholders.

Stocktwits also says analysts see a potential boost for software valuations more broadly. Separately, MarketBeat reports that Kestra Advisory Services LLC increased its Salesforce (NYSE:CRM) holdings by 4.2% in the 3rd quarter, based on its latest SEC filing.

According to MarketBeat, the institutional investor owned 118,281 shares of the company after the increase.

Context

Analyst downgrades after an acquisition announcement are often tied to the deal terms, since a target's shares tend to be linked to the agreed purchase price.

Why it matters

The deal and the reaction to it may shape how investors view valuations across the software sector, as well as the companies directly involved.

Stocks in this story

Price changes are shown for the trading day of the story and are a coincidence in time, not proof that the news caused them. Figures are ATLAS data from our database.

SalesforceCRM

−3.94%

Technology · NYSE

Live price

$213.65

live price · USD

Latest close before this story: $213.65−3.94% vs. previous close ($222.41) · November 6
Fair value (ATLAS): $346.60Fair range: $277.92 to $508.67The price ($213.65) is 38.4% below that figure.
Chance of a rise in 1 month: 50%Probability of closing higher than today within 21 sessions.Normal range: half of the scenarios end between $199.26 and $228.70; 9 in 10, between $176.36 and $258.40.

See the full ATLAS analysis of Salesforce →

Closing prices, fair value and probabilities: ATLAS own data. How we calculate fair value.

Sources

ATLAS writes its own summaries from the reporting of these outlets. Each link opens the original publisher.

Salesforce Inc. $CRM Shares Acquired by Kestra Advisory Services LLC · MarketBeat · November 8, 2026
BRZE Stock Gets Multiple Downgrades After $5.66B Salesforce Deal — Analysts See Shareholder Win, Potential Boost For Software Valuations · Stocktwits · November 8, 2026

Latest market news · Markets today on ATLAS · Salesforce

What you get with ATLAS

Create my ATLAS account →

Fair value, probabilities and earnings for every stock. Free account, no card. Information, not advice.

Information, not advice. This content is informational and is not an investment recommendation or an offer to buy or sell securities. ATLAS estimates come from statistical models using public data, can be wrong, and past performance does not guarantee future results. Disclaimer