🛍️ ATLAS · Black Friday

Black Friday 2026: the US retail stocks in focus

Black Friday (Nov 27) kicks off the holiday shopping season. Here is what ATLAS's model sees in the big US retail and commerce names: fair value, cheap or expensive, and the 12-month probability.

Data as of the close of 2026-11-06 · Prices in US dollars (USD)

55 companies
2cheap vs fair value
3expensive vs fair value
1.6%average dividend
How to read it: ATLAS gives no buy or sell advice. On each company, the blue "What ATLAS sees" block is its own read: fair value, cheap/expensive verdict and probability. Below, the market data. There are both.

The companies, with ATLAS's read

A
Amazon.comAMZN
E-commerce · online retail & cloud
Price today: $259.30
◆ WHAT ATLAS SEES
Fair value
$202.72
Verdict
▲ 28% above fair value · expensive
12-month probability
50% ends higher
P/E
21.0×
Dividend
0.0%
52-week range
$196.00 – $287.20
See full page →
◆ WHAT YOU GET WITH ATLAS

This same read, for any stock in the world

You just saw what ATLAS says about Amazon.com: its fair value, whether it's cheap or expensive, and its probability. The same, instantly, for 200,000+ stocks across 50 markets — start free.

Fair valuefor every stock, with a cheap/expensive verdict and why
Model probability12 months out, calibrated — the same one on this page
Personal alertswhen a stock you follow moves, reports or pays a dividend
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Earnings and dividendsupcoming dates and each company history
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W
WalmartWMT
Consumer staples · big-box retail
Price today: $125.52
◆ WHAT ATLAS SEES
Fair value
$48.05
Verdict
▲ 161% above fair value · expensive
12-month probability
58% ends higher
P/E
45.5×
Dividend
0.8%
52-week range
$98.88 – $135.16
See full page →
C
Costco WholesaleCOST
Consumer staples · warehouse clubs
Price today: $1,053.56
◆ WHAT ATLAS SEES
Fair value
$443.97
Verdict
▲ 137% above fair value · expensive
12-month probability
59% ends higher
P/E
50.8×
Dividend
0.5%
52-week range
$844.06 – $1,096.50
See full page →
T
TargetTGT
Consumer discretionary · general retail
Price today: $158.41
◆ WHAT ATLAS SEES
Fair value
$202.48
Verdict
▼ 22% below fair value · cheap
12-month probability
51% ends higher
P/E
16.4×
Dividend
2.9%
52-week range
$83.44 – $170.75
See full page →
B
Best Buy Co.BBY
Consumer discretionary · electronics
Price today: $99.63
◆ WHAT ATLAS SEES
Fair value
$134.87
Verdict
▼ 26% below fair value · cheap
12-month probability
49% ends higher
P/E
16.6×
Dividend
3.8%
52-week range
$55.10 – $103.54
See full page →

How ATLAS calculates it

Fair value: an estimate of what the company is worth from its numbers; price below = "cheap", above = "expensive". 12-month probability: the output of ATLAS's calibrated model, the same on every page. These are estimates, not certainties.

Frequently asked questions

Does ATLAS recommend buying these stocks for Black Friday?
No. ATLAS gives no recommendations. It shows its read of each company (cheap/expensive, probability, dividend) so you can decide with data.
When is Black Friday 2026?
Friday, November 27, 2026. US markets have a shortened session (1pm ET close) the day after Thanksgiving.
How often is this data updated?
With every market close. The data date is shown at the top of the page.

ATLAS uses closing prices and its own model. These are estimates, not a promise or personalized advice. ATLAS does not buy for you.