🛍️ ATLAS · Holiday season

Holiday season 2026: the Australian retail stocks in focus

Black Friday and the Boxing Day sales are the biggest shopping events of the Australian year. Here is what ATLAS's model sees in the ASX retail names: fair value, cheap or expensive, and the 12-month probability.

Data as of the close of 2026-11-06 · Prices in Australian dollars (AUD)

44 companies
1cheap vs fair value
2expensive vs fair value
3.9%average dividend
How to read it: ATLAS gives no buy or sell advice. On each company, the blue "What ATLAS sees" block is its own read: fair value, cheap/expensive verdict and probability. Below, the market data. There are both.

The companies, with ATLAS's read

W
WesfarmersWES
Consumer · retail conglomerate (Wesfarmers, Kmart)
Price today: $81.33
◆ WHAT ATLAS SEES
Fair value
$34.47
Verdict
▲ 136% above fair value · expensive
12-month probability
59% ends higher
P/E
32.1×
Dividend
2.7%
52-week range
$70.80 – $93.25
See full page →
◆ WHAT YOU GET WITH ATLAS

This same read, for any stock in the world

You just saw what ATLAS says about Wesfarmers: its fair value, whether it's cheap or expensive, and its probability. The same, instantly, for 200,000+ stocks across 50 markets — start free.

Fair valuefor every stock, with a cheap/expensive verdict and why
Model probability12 months out, calibrated — the same one on this page
Personal alertswhen a stock you follow moves, reports or pays a dividend
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Earnings and dividendsupcoming dates and each company history
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W
WoolworthsWOW
Consumer staples · supermarkets (Woolworths)
Price today: $42.45
◆ WHAT ATLAS SEES
Fair value
$32.71
Verdict
▲ 30% above fair value · expensive
12-month probability
59% ends higher
P/E
45.6×
Dividend
2.3%
52-week range
$27.78 – $42.49
See full page →
J
JB Hi-FiJBH
Consumer discretionary · electronics (JB Hi-Fi)
Price today: $77.41
◆ WHAT ATLAS SEES
Fair value
$75.92
Verdict
≈ at fair value
12-month probability
53% ends higher
P/E
17.3×
Dividend
4.6%
52-week range
$64.18 – $100.89
See full page →
H
Harvey NormanHVN
Consumer discretionary · furniture & electronics (Harvey Norman)
Price today: $4.45
◆ WHAT ATLAS SEES
Fair value
$5.53
Verdict
▼ 20% below fair value · cheap
12-month probability
56% ends higher
P/E
10.5×
Dividend
6.1%
52-week range
$3.93 – $7.70
See full page →

How ATLAS calculates it

Fair value: an estimate of what the company is worth from its numbers; price below = "cheap", above = "expensive". 12-month probability: the output of ATLAS's calibrated model, the same on every page. These are estimates, not certainties.

Frequently asked questions

Does ATLAS recommend buying these stocks for the holidays?
No. ATLAS gives no recommendations. It shows its read of each company (cheap/expensive, probability, dividend) so you can decide with data.
When are the Australian holiday sales?
Black Friday (Nov 27) and the Boxing Day sales from December 26. The ASX is closed Dec 25 and 28, 2026.
How often is this data updated?
With every market close. The data date is shown at the top of the page.

ATLAS uses closing prices and its own model. These are estimates, not a promise or personalized advice. ATLAS does not buy for you.