ATLASApple vs Alphabet (AAPL vs GOOG)
Apple (AAPL) trades at $342.37 and Alphabet (GOOG) at $283.93. Apple is the larger company ($5.0T vs $3.9T). ATLAS gives Apple the higher odds of rising next month (52% vs 49%). Against ATLAS fair value, Apple is 84% above fair value and Alphabet is about fair value.
Updated Nov 6, 2026. Educational information, not investment advice.
A side-by-side comparison of Apple (AAPL) and Alphabet (GOOG) — valuation, dividend, growth and the ATLAS model's odds for each. Figures are the same ATLAS shows on each stock's page.
| AAPL Apple | GOOG Alphabet | |
|---|---|---|
| Price | $342.37 | $283.93 |
| Market caplarger company | $5.0T✓ | $3.9T |
| P/E ratiocheaper per $1 of earnings | 38.1 | 14.8✓ |
| ATLAS odds it rises (next month)model's probability of closing higher in ~21 sessions | 52%✓ | 49% |
| Vs ATLAS fair valuebigger discount to fair value | 84% above fair value | about fair value✓ |
| Dividend yieldpays more income | 0.31%✓ | 0.30% |
| Revenue growth (YoY)growing faster | +6.4% | +15.1%✓ |
| Net marginmore profitable | 26.9% | 32.8%✓ |
| 1-year returnstronger past year | +27.5%✓ | +1.5% |
A ✓ marks the stronger value on that single metric — it is not a recommendation. Prices are in each company’s listing currency; market cap is in USD.
AAPL vs GOOG — common questions
Is Apple or Alphabet cheaper?
On earnings, Alphabet is cheaper: a P/E of 14.8 versus 38.1. Against ATLAS fair value, Apple is 84% above fair value and Alphabet is about fair value.
Does Apple or Alphabet have higher upside according to ATLAS?
ATLAS gives Apple the higher probability of closing higher over the next month: 52% versus 49%.
Which pays a bigger dividend, Apple or Alphabet?
Apple has the higher dividend yield: 0.31% versus 0.30%.
Is Apple bigger than Alphabet?
Yes — Apple is the larger company by market value: $5.0T versus $3.9T.
Which is growing faster, Apple or Alphabet?
Alphabet grew revenue faster over the last year: +15.1% versus +6.4% year over year.
Follow both on ATLAS — probability, fair value and earnings for AAPL, GOOG and 50,000+ more.
Open ATLAS free →ATLAS is educational information, not investment advice. Figures update roughly every few hours.