ATLASAmazon.com vs Alphabet (AMZN vs GOOG)
Amazon.com (AMZN) trades at $259.30 and Alphabet (GOOG) at $283.93. Alphabet is the larger company ($3.9T vs $2.7T). ATLAS gives Amazon.com the higher odds of rising next month (50% vs 49%). Against ATLAS fair value, Amazon.com is 28% above fair value and Alphabet is about fair value.
Updated Nov 6, 2026. Educational information, not investment advice.
A side-by-side comparison of Amazon.com (AMZN) and Alphabet (GOOG) — valuation, dividend, growth and the ATLAS model's odds for each. Figures are the same ATLAS shows on each stock's page.
| AMZN Amazon.com | GOOG Alphabet | |
|---|---|---|
| Price | $259.30 | $283.93 |
| Market caplarger company | $2.7T | $3.9T✓ |
| P/E ratiocheaper per $1 of earnings | 21.0 | 14.8✓ |
| ATLAS odds it rises (next month)model's probability of closing higher in ~21 sessions | 50%✓ | 49% |
| Vs ATLAS fair valuebigger discount to fair value | 28% above fair value | about fair value✓ |
| Dividend yieldpays more income | 0.00% | 0.30%✓ |
| Revenue growth (YoY)growing faster | +12.4% | +15.1%✓ |
| Net marginmore profitable | 10.8% | 32.8%✓ |
| 1-year returnstronger past year | +6.1%✓ | +1.5% |
A ✓ marks the stronger value on that single metric — it is not a recommendation. Prices are in each company’s listing currency; market cap is in USD.
AMZN vs GOOG — common questions
Is Amazon.com or Alphabet cheaper?
On earnings, Alphabet is cheaper: a P/E of 14.8 versus 21.0. Against ATLAS fair value, Amazon.com is 28% above fair value and Alphabet is about fair value.
Does Amazon.com or Alphabet have higher upside according to ATLAS?
ATLAS gives Amazon.com the higher probability of closing higher over the next month: 50% versus 49%.
Which pays a bigger dividend, Amazon.com or Alphabet?
Alphabet has the higher dividend yield: 0.30% versus 0.00%.
Is Amazon.com bigger than Alphabet?
No — Alphabet is the larger company by market value: $3.9T versus $2.7T.
Which is growing faster, Amazon.com or Alphabet?
Alphabet grew revenue faster over the last year: +15.1% versus +12.4% year over year.
Follow both on ATLAS — probability, fair value and earnings for AMZN, GOOG and 50,000+ more.
Open ATLAS free →ATLAS is educational information, not investment advice. Figures update roughly every few hours.