ATLASMost Undervalued Consumer Defensive stocks
Among the largest Consumer Defensive companies ATLAS tracks, Altria Group (MO) sits furthest below ATLAS fair value (36% below fair value), followed by British American Tobacco and PepsiCo.
Updated Nov 6, 2026. Educational information, not investment advice.
The most undervalued Consumer Defensive stocks among the largest Consumer Defensive companies ATLAS tracks, ranked by how far they sit from ATLAS fair value. Figures match what ATLAS shows on each stock's page.
| # | Company | Vs ATLAS fair value | Price | Market cap |
|---|---|---|---|---|
| 1 | MO Altria Group | 36% below fair value | $76.12 | $122B |
| 2 | BTI British American Tobacco | 30% below fair value | $60.89 | $132B |
| 3 | PEP PepsiCo | 29% below fair value | $141.34 | $172B |
| 4 | BUD Anheuser-Busch InBev SA/NV | 25% below fair value | $83.96 | $159B |
| 5 | UL Unilever | 11% below fair value | $66.00 | $129B |
| 6 | PG Procter & Gamble | about fair value | $165.40 | $364B |
| 7 | PM Philip Morris International | 9% above fair value | $197.88 | $312B |
| 8 | KO Coca-Cola | 34% above fair value | $95.67 | $399B |
| 9 | COST Costco Wholesale | 137% above fair value | $1,053.56 | $420B |
| 10 | WMT Walmart | 161% above fair value | $125.52 | $983B |
Ranked across the largest Consumer Defensive companies ATLAS tracks. Prices are in USD; market cap is in USD. A gap to fair value is a model estimate, not a price target.
Most Undervalued Consumer Defensive stocks — common questions
What are the most undervalued Consumer Defensive stocks per ATLAS?
Altria Group (MO), British American Tobacco and PepsiCo trade furthest below ATLAS fair value among the largest Consumer Defensive companies. ATLAS compares each stock's price with its estimated fair value — the bigger the discount, the larger the gap below that estimate.
How does ATLAS decide which Consumer Defensive stocks are undervalued?
ATLAS estimates a fair value for each company and measures how far the current price sits below it. This page ranks the largest Consumer Defensive companies by that gap; it is a model estimate, not a price target.
Is this a list of Consumer Defensive stocks to buy?
No. ATLAS is educational information, not investment advice. This ranking describes a single metric and is not a recommendation to buy or sell any stock.
Track Consumer Defensive stocks on ATLAS — probability, fair value and earnings for MO, BTI and 50,000+ more.
Open ATLAS free →ATLAS is educational information, not investment advice. Rankings describe a single metric and are not recommendations. Figures update roughly every few hours.