Black Friday 2026: PlayStation Store sale runs 4 to 30 November
Published November 13, 2026 · Updated November 13, 2026 · 3 sources
Black Friday sales are under way in November 2026, with the PlayStation Store running discounts from 4 November. Market context for three listed companies.
The exposed companies and what ATLAS says about each
Price change between the last close before the event and the latest available close. It is a coincidence in time, not a cause-and-effect relationship.
UK sports retailer whose sales are typically boosted by Black Friday promotions. · Consumer Cyclical
JD Sports Fashion is a UK sports retailer whose sales are typically boosted by Black Friday promotions; it is included for its activity in the sector, not because the event affects it. Its close was £0.948 on November 12 and £0.940 on November 13, down 0.84%, a coincidence in time between two closes.
Price between closes
£0.948 → £0.940Close of November 12 and November 13
Chance of a rise in 1 month
49%Probability of closing higher than today within 21 sessions.Normal range: half of the scenarios end between £0.864 and £1.02; 9 in 10, between £0.749 and £1.17.
Parent of PlayStation, whose store is running Black Friday discounts of up to 75% from 4 November. · Technology
Sony Group is the parent of PlayStation, whose store is running Black Friday discounts of up to 75% from 4 November [3]. Its close was $26.66 on November 12 and $27.19 on November 13, up 1.99%, a coincidence in time between two closes. Its dividend yield is 1.34% for JD Sports but 0.58% for Sony.
Price between closes
$26.66 → $27.19Close of November 12 and November 13
Fair value (ATLAS)
$37.60Fair range: $23.27 to $60.76The price ($27.19) is 27.7% below that figure.
Chance of a rise in 1 month
51%Probability of closing higher than today within 21 sessions.Normal range: half of the scenarios end between $25.92 and $28.65; 9 in 10, between $23.72 and $31.32.
Major online retailer whose sales events coincide with the Black Friday shopping period. · Consumer Cyclical
Amazon.com is a major online retailer whose sales events coincide with the Black Friday shopping period; it is included for its activity in the sector, not because the event affects it. Its close was $267.44 on November 12 and $265.00 on November 13, down 0.91%, a coincidence in time between two closes.
Price between closes
$267.44 → $265.00Close of November 12 and November 13
Fair value (ATLAS)
$199.30Fair range: $120.65 to $329.21The price ($265.00) is 33.0% above that figure.
Chance of a rise in 1 month
50%Probability of closing higher than today within 21 sessions.Normal range: half of the scenarios end between $248.80 and $282.38; 9 in 10, between $222.38 and $315.91.
S&P 500 between the same closes (November 12 and November 13): 7,592.40 → 7,571.74 points, −0.27%.
What happened
Black Friday offers are running in November 2026, with the PlayStation Store starting its sale early on 4 November [3]. Classic Pop Magazine has also launched a Black Friday subscription sale [2]. Three listed companies linked to retail and gaming are shown below for market context.
The PlayStation Store's Black Friday Deals began on Wednesday 4 November, with discounts of up to 75% across thousands of PS5, PS4 and PS VR2 games, expansions and DLC. The promotion runs through to Monday, 30 November, and new titles join on November 16 [3].
The same source says certain discounts end on November 20, before the promotion finishes, and that percentages may differ by region [3].
Classic Pop Magazine announced a Black Friday Sale offering 60% off subscriptions, and up to 75% off for a digital-only subscription [2].
A further source, from Yahoo Life UK, is available only as a headline, so nothing is drawn from it beyond that headline [1].
What ATLAS data show
ATLAS model estimates give Sony a fair value of $37.60, within a range of $23.27 to $60.76; its price is 27.69% below that value. For Amazon.com the estimate is $199.30, within a range of $120.65 to $329.21, and the price is 32.97% above it. These are model estimates, not promises, and say nothing about future prices. No ATLAS estimate is shown for JD Sports Fashion.
Two share prices moving on the same days as a sales event is a coincidence in time, not proof that one caused the other. Figures come from closing prices and may change. The S&P 500 was also down 0.27% between the same two closes, from 7,592.40 to 7,571.74 points.
What you get with ATLAS
Fair value of each company, with its range, against today's price.
Chance of a rise in 1 month and the normal price range, from a calibrated model.
Earnings: next date, estimated EPS and surprise history.
Dividends and alerts by email when a company reports.
Closing prices, fair value, probabilities, earnings and dividends: ATLAS own data as of November 13, 2026. How we calculate fair value.
Information, not advice. This content is informational and is not an investment recommendation or an offer to buy or sell securities. ATLAS estimates come from statistical models using public data, can be wrong, and past performance does not guarantee future results. Disclaimer
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