European Commission publishes proposed Digital Fairness Act
Published November 12, 2026 · Updated November 12, 2026 · 4 sources
The European Commission has published a proposed Digital Fairness Act on loot boxes, influencer marketing and addictive design features on online platforms.
What happened
The European Commission published a proposed Digital Fairness Act on Wednesday, aimed at practices that exploit consumers online, including misleading prices, addictive design features such as loot boxes, and undisclosed influencer marketing [3]. The proposal is a draft [3].
The Verge reported that the proposed Digital Fairness Act (DFA) was published by the EU Commission on Wednesday and aims to make the online experience fairer [3]. It targets practices that push consumers to spend more time and money online [3].
The practices named include misleading prices or availability, addictive design features like gaming loot boxes, and undisclosed influencer marketing [3]. The Commission said the Act will protect consumers of all ages shopping and browsing online [3].
The Commission also said the rules would mean fairer competition for businesses, which are expecting to save EU consumers up to €13.7 billion ($15.1 billion) a year [3]. Some gaming organisations have criticised the proposal, calling its restrictions on virtual currencies, loot boxes and micro-transactions for minors "unworkable, unjustified and disproportionate" [3].
A WIRED headline says Duolingo, Strava and Ticketmaster are caught up in the new rules [1]. A Financial Times headline refers to Brussels unveiling new Big Tech rules despite a vow to slash red tape [2].
Related companies and sectors
Sector relationship, not a demonstrated effect: ATLAS has no evidence that this story moves these companies' share prices. They appear for their activity in the sector and are shown with ATLAS data.
Social media platform operator whose addictive features and influencer marketing fall within the proposed EU consumer rules. · Communication Services
Latest available close
$628.76Close of November 11
Fair value (ATLAS)
$688.27Fair range: $565.69 to $952.26The price ($628.76) is 8.7% below that figure.
Chance of a rise in 1 month
49%Probability of closing higher than today within 21 sessions.Normal range: half of the scenarios end between $583.32 and $675.42; 9 in 10, between $512.23 and $769.16.
Operator of online platforms and video services that would be subject to the proposed EU digital fairness rules. · Communication Services
Latest available close
$293.58Close of November 11
Fair value (ATLAS)
$285.19Fair range: $226.51 to $359.07The price ($293.58) is 2.9% above that figure: close to its fair value.
Chance of a rise in 1 month
49%Probability of closing higher than today within 21 sessions.Normal range: half of the scenarios end between $271.76 and $315.82; 9 in 10, between $237.87 and $360.82.
Online automotive marketplace operator whose platform design and consumer practices would fall under the proposed EU rules. · Communication Services
Latest available close
£5.63Close of November 11
Fair value (ATLAS)
£6.91Fair range: £6.03 to £11.09The price (£5.63) is 18.6% below that figure.
Chance of a rise in 1 month
51%Probability of closing higher than today within 21 sessions.Normal range: half of the scenarios end between £5.36 and £5.93; 9 in 10, between £4.90 and £6.49.
ATLAS model estimates put Meta's fair value at $688.27, with the latest close 8.65% below it. Alphabet's close is 2.94% above its estimate of $285.19, and Auto Trader's is 18.57% below its estimate of £6.91. These are model estimates, not promises, and are not tied to the story.
This is a sector relationship, not a demonstrated effect: there is no evidence that this story moves these companies' share prices. Figures come from closes on November 11 and may change.
What you get with ATLAS
Fair value of each company, with its range, against today's price.
Chance of a rise in 1 month and the normal price range, from a calibrated model.
Earnings: next date, estimated EPS and surprise history.
Dividends and alerts by email when a company reports.
There is no evidence of that. The companies are listed because of their sector activity, a sector relationship rather than a demonstrated effect.
What does the proposed Digital Fairness Act cover?
According to The Verge, it covers misleading prices or availability, addictive design features such as loot boxes, and undisclosed influencer marketing [3].
Closing prices, fair value, probabilities, earnings and dividends: ATLAS own data as of November 12, 2026. How we calculate fair value.
Information, not advice. This content is informational and is not an investment recommendation or an offer to buy or sell securities. ATLAS estimates come from statistical models using public data, can be wrong, and past performance does not guarantee future results. Disclaimer
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