Js Global Lifestyle Company (1691.HK)

Js Global Lifestyle Company share price today, ATLAS forecast and fair value

Consumer Cyclical · Furnishings, Fixtures & Appliances · Hong Kong Exchanges (HKEX) · Hong Kong SAR China

HK$1.77▲ +1.14%

Prices as of Oct 27, 2026 · HKD

ATLAS fair value

HK$1.49

Above fair value · 19% premium

Range: HK$0.880–HK$2.51Fair valuePrice

Chance of rising in 1 month

49%

that it ends higher than today in 21 sessions

0%coin flip 50%100%

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ATLAS's own quantitative analysis, all in one place.

Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
Officers and shareholdersWho runs the company and which funds hold its shares.
Customer and supplier mapWho it does business with, from its own filings.
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On Js Global Lifestyle Company

Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
Officers and shareholdersWho runs the company and which funds hold its shares.
Customer and supplier mapWho it does business with, from its own filings.
Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
NewsThe latest on the company, in one place.

And for you

ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
AlertsWe let you know when something changes in your stocks.
Crisis simulatorHow your portfolio would do in a crash like 2008.
Practice risk-free$10,000 in virtual money to invest at real prices.
Global screenerSearch US stocks and stocks from 47 countries with filters.

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Plans from €3.99 a month.

ATLAS estimates Js Global Lifestyle Company's fair value at about HK$1.49 per share (reasonable range: HK$0.880 to HK$2.51). At HK$1.77, the stock trades 19% above it.

It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.

ATLAS's model gives Js Global Lifestyle Company a 49% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.

In half of the simulated outcomes the price ends between HK$1.62 and HK$1.92; in 9 out of 10, between HK$1.39 and HK$2.23. Estimated annual volatility is 49%.

Price, last 12 months (weekly close)

Key numbers

Market cap: HK$6.2B
Market cap (USD): $788M
P/E ratio: 17.8
52-week high: HK$2.18
52-week low: HK$1.26
Revenue (12 months): $1.6B
Gross margin: 31.6%
Operating margin: -2.4%
Net margin: 2.7%
Beta: 0.25

What this means

These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Js Global Lifestyle Company sits above fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.

Over the last 52 weeks 1691.HK has traded between HK$1.26 and HK$2.18. Today it is 18.8% below that high and 40% above its low.

On the business: net margin is 2.7%; it trades at 17.8 times earnings.

Its beta is 0.25: it tends to move less than the market.

About the company

JS Global Lifestyle Company Limited engages in the design, manufacture, marketing, distribution, and export of small kitchen electrical appliances in Mainland China, Japan, Australia, New Zealand, and internationally. It operates in two segments: Joyoung and SharkNinja APAC.

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Comparable companies

Other companies in the same line of business:

Frequently asked questions

What is Js Global Lifestyle Company (1691.HK) fair value?

About HK$1.49 per share according to ATLAS (reasonable range: HK$0.880 to HK$2.51). With the stock at HK$1.77, it is 19% above it.

What is the chance 1691.HK goes up next month?

49%: close to a coin flip. In half of the simulated outcomes, 1691.HK ends the month between HK$1.62 and HK$1.92.

How big is Js Global Lifestyle Company and what is its P/E ratio?

Js Global Lifestyle Company's market capitalization is HK$6.2B. Its price-to-earnings (P/E) ratio is 17.8: you pay HK$17.8 for each HK$1.00 of yearly earnings.

How volatile is 1691.HK?

ATLAS estimates annual volatility at 49%. In a typical month, half of the outcomes end between HK$1.62 and HK$1.92.

Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer