ATLASATLAS fair value
HK$0.589
Above fair value · 28% premium
Range: HK$0.530–HK$0.648Fair valuePrice
Shifang (1831.HK)
Shifang share price today, ATLAS forecast and fair value
Communication Services · Advertising Agencies · Hong Kong Exchanges (HKEX) · Hong Kong SAR China
HK$0.755▲ 0.00%
Prices as of Oct 27, 2026 · HKD
Chance of rising in 1 month
47%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Shifang in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
See everything included
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
On Shifang
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Shifang's fair value at about HK$0.589 per share (reasonable range: HK$0.530 to HK$0.648). At HK$0.755, the stock trades 28% above it.
It is calculated with valuation multiples of comparable companies. Confidence in the estimate is low. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Shifang a 47% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between HK$0.672 and HK$0.831; in 9 out of 10, between HK$0.556 and HK$1.00. Estimated annual volatility is 36%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- HK$812M
- Market cap (USD)
- $103M
- 52-week high
- HK$1.06
- 52-week low
- HK$0.184
- Revenue (12 months)
- HK$382M
- Gross margin
- 2.8%
- Operating margin
- -0.5%
- Net margin
- -11.3%
- Beta
- 3.36
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Shifang sits above fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks 1831.HK has traded between HK$0.184 and HK$1.06. Today it is 28.8% below that high and 310% above its low.
Its beta is 3.36: it tends to move more than the market, both up and down.
About the company
ShiFang Holding Limited, an investment holding company, operates in the publishing and advertising businesses in the People's Republic of China. It operates through Publishing and Advertising, and Tourism and Integrated Development segments.
Want to see everything about Shifang?
Get started →Plans from €3.99 a month.
Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Shifang (1831.HK) fair value?
About HK$0.589 per share according to ATLAS (reasonable range: HK$0.530 to HK$0.648). With the stock at HK$0.755, it is 28% above it.
What is the chance 1831.HK goes up next month?
47%: close to a coin flip. In half of the simulated outcomes, 1831.HK ends the month between HK$0.672 and HK$0.831.
How big is Shifang and what is its P/E ratio?
Shifang's market capitalization is HK$812M. We do not show a P/E because it has no positive earnings to base one on.
How volatile is 1831.HK?
ATLAS estimates annual volatility at 36%. In a typical month, half of the outcomes end between HK$0.672 and HK$0.831.
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer