ATLASATLAS fair value
HK$0.991
Above fair value · 157% premium
Range: HK$0.590–HK$1.67Fair valuePrice
Blue Moon (6993.HK)
Blue Moon share price today, ATLAS forecast and fair value
Consumer Defensive · Household & Personal Products · Hong Kong Exchanges (HKEX) · Hong Kong SAR China
HK$2.55▼ -0.59%
Prices as of Oct 27, 2026 · HKD
Chance of rising in 1 month
48%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Blue Moon in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
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On Blue Moon
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Blue Moon's fair value at about HK$0.991 per share (reasonable range: HK$0.590 to HK$1.67). At HK$2.55, the stock trades 157% above it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is low. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Blue Moon a 48% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between HK$2.31 and HK$2.77; in 9 out of 10, between HK$1.96 and HK$3.26. Estimated annual volatility is 56%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- HK$15.1B
- Market cap (USD)
- $1.9B
- Dividend yield
- 6.95%
- 52-week high
- HK$3.98
- 52-week low
- HK$2.21
- Revenue (12 months)
- HK$8.3B
- Gross margin
- 59.4%
- Operating margin
- -11.4%
- Net margin
- -1.0%
- Beta
- 0.47
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Blue Moon sits above fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks 6993.HK has traded between HK$2.21 and HK$3.98. Today it is 36.0% below that high and 15% above its low.
Its beta is 0.47: it tends to move less than the market.
About the company
Blue Moon Group Holdings Limited engages in the research, design, development, manufacture, and sale of personal hygiene, home care, and fabric care products in China.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Blue Moon (6993.HK) fair value?
About HK$0.991 per share according to ATLAS (reasonable range: HK$0.590 to HK$1.67). With the stock at HK$2.55, it is 157% above it.
What is the chance 6993.HK goes up next month?
48%: close to a coin flip. In half of the simulated outcomes, 6993.HK ends the month between HK$2.31 and HK$2.77.
How big is Blue Moon and what is its P/E ratio?
Blue Moon's market capitalization is HK$15.1B. We do not show a P/E because it has no positive earnings to base one on.
Does Blue Moon pay a dividend?
Yes. 6993.HK's current dividend yield is 6.95% at today's price (HK$2.55).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer