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ATLAS has no fair value for this stock today.
Baozun (9991.HK)
Baozun share price today, ATLAS forecast and fair value
Consumer Cyclical · Internet Retail · Hong Kong Exchanges (HKEX) · Hong Kong SAR China
HK$9.42▲ +1.51%
Prices as of Oct 27, 2026 · HKD
Chance of rising in 1 month
48%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Baozun in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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- AlertsWe let you know when something changes in your stocks.
See everything included
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
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On Baozun
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS's model gives Baozun a 48% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between HK$8.48 and HK$10.31; in 9 out of 10, between HK$7.13 and HK$12.26. Estimated annual volatility is 53%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- HK$1.6B
- Market cap (USD)
- $210M
- P/E ratio
- 25.5
- 52-week high
- HK$9.84
- 52-week low
- HK$5.62
- Revenue (12 months)
- CN¥10.5B
- Gross margin
- 52.7%
- Operating margin
- 2.3%
- Net margin
- -1.3%
- Beta
- 0.39
What this means
ATLAS does not publish a fair value for 9991.HK right now, but it does show its odds of rising: close to a coin flip.
Over the last 52 weeks 9991.HK has traded between HK$5.62 and HK$9.84. Today it is 4.3% below that high and 68% above its low.
On the business: net margin is 1.3%; it trades at 25.5 times earnings.
Its beta is 0.39: it tends to move less than the market.
About the company
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What does Baozun do?
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management.
What is the chance 9991.HK goes up next month?
48%: close to a coin flip. In half of the simulated outcomes, 9991.HK ends the month between HK$8.48 and HK$10.31.
How big is Baozun and what is its P/E ratio?
Baozun's market capitalization is HK$1.6B. Its price-to-earnings (P/E) ratio is 25.5: you pay HK$25.5 for each HK$1.00 of yearly earnings.
How volatile is 9991.HK?
ATLAS estimates annual volatility at 53%. In a typical month, half of the outcomes end between HK$8.48 and HK$10.31.
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer