ATLASATLAS fair value
ATLAS has no fair value for this stock today.
Direct Digital (DRCT)
Direct Digital stock price today, ATLAS forecast and fair value
Communication Services · Advertising Agencies · NASDAQ
$0.11▼ -46.86%
Prices as of Oct 26, 2026 · USD
Chance of rising in 1 month
39%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Direct Digital in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
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On Direct Digital
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS's model gives Direct Digital a 39% chance of finishing higher a month from now (21 trading sessions) than today: somewhat worse than a coin flip.
In half of the simulated outcomes the price ends between $0.07 and $0.13; in 9 out of 10, between $0.04 and $0.23. Estimated annual volatility is 200%.
Key numbers
- Revenue (12 months)
- $30.9M
- Revenue growth (YoY)
- -44.3%
- Gross margin
- 30.0%
- Operating margin
- -42.5%
- Net margin
- -79.9%
- Return on equity
- 332.6%
- Free cash flow (12 months)
- $-1.3M
- Beta
- 5.27
What this means
ATLAS does not publish a fair value for DRCT right now, but it does show its odds of rising: somewhat worse than a coin flip.
On the business: revenue fell 44.3% year over year; net margin is 79.9%.
Its beta is 5.27: it tends to move more than the market, both up and down.
About the company
Direct Digital Holdings, Inc. Class A Common Stock is the equity of Direct Digital Holdings, Inc., an advertising and marketing technology company focused on digital media solutions.
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Frequently asked questions
What does Direct Digital do?
Direct Digital Holdings, Inc. Class A Common Stock is the equity of Direct Digital Holdings, Inc., an advertising and marketing technology company focused on digital media solutions.
What is the chance DRCT goes up next month?
39%: somewhat worse than a coin flip. In half of the simulated outcomes, DRCT ends the month between $0.07 and $0.13.
How volatile is DRCT?
ATLAS estimates annual volatility at 200%. In a typical month, half of the outcomes end between $0.07 and $0.13.
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer