ATLASATLAS fair value
ATLAS has no fair value for this stock today.
Helen of Troy (HELE)
Helen of Troy stock price today, ATLAS forecast and fair value
Consumer Defensive · Household & Personal Products · NASDAQ
$29.20▲ +2.35%
Prices as of Oct 27, 2026 · USD
Chance of rising in 1 month
49%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Helen of Troy in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
See everything included
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
On Helen of Troy
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS's model gives Helen of Troy a 49% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between $26.89 and $31.52; in 9 out of 10, between $23.37 and $36.27. Estimated annual volatility is 45%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- $618M
- 52-week high
- $31.98
- 52-week low
- $13.85
- Revenue (12 months)
- $1.8B
- Revenue growth (YoY)
- -6.4%
- Earnings growth (YoY)
- -827.7%
- Gross margin
- 45.7%
- Operating margin
- 6.0%
- Net margin
- -50.3%
- Return on equity
- -39.8%
- Free cash flow (12 months)
- $84.9M
- Beta
- 1.34
What this means
ATLAS does not publish a fair value for HELE right now, but it does show its odds of rising: close to a coin flip.
Over the last 52 weeks HELE has traded between $13.85 and $31.98. Today it is 8.7% below that high and 111% above its low.
On the business: revenue fell 6.4% year over year; net margin is 50.3%.
Its beta is 1.34: it tends to move more than the market, both up and down.
About the company
Helen of Troy Limited is a global consumer products company that designs, develops, and markets branded goods for home, outdoor, beauty, and wellness use.
Want to see everything about Helen of Troy?
Get started →Plans from €3.99 a month.
Comparable companies
Other companies in the same line of business:
Frequently asked questions
What does Helen of Troy do?
Helen of Troy Limited is a global consumer products company that designs, develops, and markets branded goods for home, outdoor, beauty, and wellness use.
What is the chance HELE goes up next month?
49%: close to a coin flip. In half of the simulated outcomes, HELE ends the month between $26.89 and $31.52.
How big is Helen of Troy and what is its P/E ratio?
Helen of Troy's market capitalization is $618M. We do not show a P/E because it has no positive earnings to base one on.
How volatile is HELE?
ATLAS estimates annual volatility at 45%. In a typical month, half of the outcomes end between $26.89 and $31.52.
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer