ATLASATLAS fair value
SEK 73.11
Close to fair value · 5% discount
Range: SEK 52–SEK 104Fair valuePrice
Rugvista (RUG.ST)
Rugvista stock price today, ATLAS forecast and fair value
Consumer Cyclical · Home Improvement Retail · Nasdaq Stockholm · Sweden
SEK 69.50▼ -0.71%
Prices as of Oct 27, 2026 · SEK
Chance of rising in 1 month
50%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Rugvista in ATLAS
ATLAS's own quantitative analysis, all in one place.
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
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On Rugvista
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Rugvista's fair value at about SEK 73.11 per share (reasonable range: SEK 51.57 to SEK 103.65). At SEK 69.50, the stock trades within 8% of that figure: close to fair value.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is medium. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Rugvista a 50% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between SEK 65.44 and SEK 73.91; in 9 out of 10, between SEK 58.74 and SEK 82.33. Estimated annual volatility is 34%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- SEK 1.4B
- Market cap (USD)
- $138M
- P/E ratio
- 21.0
- Dividend yield
- 2.21%
- 52-week high
- SEK 82.00
- 52-week low
- SEK 52.00
- Revenue (12 months)
- SEK 823M
- Gross margin
- 52.3%
- Operating margin
- 11.8%
- Net margin
- 8.4%
- Beta
- 1.35
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Rugvista sits close to fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks RUG.ST has traded between SEK 52.00 and SEK 82.00. Today it is 15.2% below that high and 34% above its low.
On the business: net margin is 8.4%; it trades at 21.0 times earnings.
Its beta is 1.35: it tends to move more than the market, both up and down.
About the company
RugVista Group AB (publ) operates direct-to-consumer online platforms for carpet and rug sales in Sweden, Germany, Austria, Switzerland, and internationally. The company offers carpets and rugs under the RugVista and CarpetVista brands.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Rugvista (RUG.ST) fair value?
About SEK 73.11 per share according to ATLAS (reasonable range: SEK 51.57 to SEK 103.65). With the stock at SEK 69.50, it is close to that value.
What is the chance RUG.ST goes up next month?
50%: close to a coin flip. In half of the simulated outcomes, RUG.ST ends the month between SEK 65.44 and SEK 73.91.
How big is Rugvista and what is its P/E ratio?
Rugvista's market capitalization is SEK 1.4B. Its price-to-earnings (P/E) ratio is 21.0: you pay SEK 21.0 for each SEK 1.00 of yearly earnings.
Does Rugvista pay a dividend?
Yes. RUG.ST's current dividend yield is 2.21% at today's price (SEK 69.50).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer