ATLASATLAS fair value
SEK 1.28
Close to fair value · 8% discount
Range: SEK 1.15–SEK 1.40Fair valuePrice
Viaplay Group AB (publ) (VPLAY-B.ST)
Viaplay Group AB (publ) stock price today, ATLAS forecast and fair value
Communication Services · Entertainment · Nasdaq Stockholm · Sweden
SEK 1.18▲ +0.60%
Prices as of Oct 27, 2026 · SEK
Chance of rising in 1 month
49%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on Viaplay Group AB (publ) in ATLAS
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- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
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On Viaplay Group AB (publ)
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates Viaplay Group AB (publ)'s fair value at about SEK 1.28 per share (reasonable range: SEK 1.15 to SEK 1.40). At SEK 1.18, the stock trades within 8% of that figure: close to fair value.
It is calculated with valuation multiples of comparable companies. Confidence in the estimate is low. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives Viaplay Group AB (publ) a 49% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between SEK 1.08 and SEK 1.27; in 9 out of 10, between SEK 0.932 and SEK 1.47. Estimated annual volatility is 30%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- SEK 5.3B
- Market cap (USD)
- $537M
- 52-week high
- SEK 1.80
- 52-week low
- SEK 0.865
- Revenue (12 months)
- SEK 21.0B
- Gross margin
- 15.7%
- Operating margin
- 3.2%
- Net margin
- -6.3%
- Beta
- 1.37
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. Viaplay Group AB (publ) sits close to fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks VPLAY-B.ST has traded between SEK 0.865 and SEK 1.80. Today it is 34.7% below that high and 36% above its low.
Its beta is 1.37: it tends to move more than the market, both up and down.
About the company
Viaplay Group AB (publ) operates as an entertainment provider company in Sweden, rest of Nordics, rest of Europe, and internationally. The company operates Viaplay, an online video streaming service, which offers live sports, series, films, and documentaries.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is Viaplay Group AB (publ) (VPLAY-B.ST) fair value?
About SEK 1.28 per share according to ATLAS (reasonable range: SEK 1.15 to SEK 1.40). With the stock at SEK 1.18, it is close to that value.
What is the chance VPLAY-B.ST goes up next month?
49%: close to a coin flip. In half of the simulated outcomes, VPLAY-B.ST ends the month between SEK 1.08 and SEK 1.27.
How big is Viaplay Group AB (publ) and what is its P/E ratio?
Viaplay Group AB (publ)'s market capitalization is SEK 5.3B. We do not show a P/E because it has no positive earnings to base one on.
How volatile is VPLAY-B.ST?
ATLAS estimates annual volatility at 30%. In a typical month, half of the outcomes end between SEK 1.08 and SEK 1.27.
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer