ATLASATLAS fair value
£0.774
Below fair value · 16% discount
Range: £0.561–£1.08Fair valuePrice
ITV (ITV.LSE)
ITV share price today, ATLAS forecast and fair value
Communication Services · Broadcasting · London Stock Exchange · United Kingdom
£0.646▲ +0.47%
Prices as of Oct 27, 2026 · GBP
Chance of rising in 1 month
53%
that it ends higher than today in 21 sessions
0%coin flip 50%100%
This is just the summary. See everything on ITV in ATLAS
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On ITV
- Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
- Officers and shareholdersWho runs the company and which funds hold its shares.
- Customer and supplier mapWho it does business with, from its own filings.
- Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
- NewsThe latest on the company, in one place.
And for you
- ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
- AlertsWe let you know when something changes in your stocks.
- Crisis simulatorHow your portfolio would do in a crash like 2008.
- Practice risk-free$10,000 in virtual money to invest at real prices.
- Global screenerSearch US stocks and stocks from 47 countries with filters.
Plans from €3.99 a month.
ATLAS estimates ITV's fair value at about £0.774 per share (reasonable range: £0.561 to £1.08). At £0.646, the stock trades 16% below it.
It is calculated with a blend of a discounted cash-flow model and peer valuation multiples. Confidence in the estimate is high. It is an estimate, not a promise: if the company's results change, so does its fair value.
ATLAS's model gives ITV a 53% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.
In half of the simulated outcomes the price ends between £0.626 and £0.672; in 9 out of 10, between £0.587 and £0.716. Estimated annual volatility is 16%.
Price, last 12 months (weekly close)
Key numbers
- Market cap
- £2.4B
- Market cap (USD)
- $3.2B
- P/E ratio
- 11.1
- Dividend yield
- 7.76%
- 52-week high
- £0.874
- 52-week low
- £0.615
- Revenue (12 months)
- £3.5B
- Gross margin
- 16.8%
- Operating margin
- 7.5%
- Net margin
- 6.6%
- Beta
- 0.79
What this means
These are two different questions: fair value looks at the business (what it is worth given what it earns) and the odds look at the price over the next month. ITV sits below fair value and its odds of rising over a month are close to a coin flip. An expensive stock can keep climbing and a cheap one can keep falling, which is why ATLAS shows the two readings separately.
Over the last 52 weeks ITV.LSE has traded between £0.615 and £0.874. Today it is 26.0% below that high and 5% above its low.
On the business: net margin is 6.6%; it trades at 11.1 times earnings.
Its beta is 0.79: it tends to move less than the market.
About the company
ITV plc, a vertically integrated production, broadcasting, and streaming company, which creates, owns, and distributes content on various platforms worldwide. It operates through ITV Studios and Media & Entertainment segments.
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Comparable companies
Other companies in the same line of business:
Frequently asked questions
What is ITV (ITV.LSE) fair value?
About £0.774 per share according to ATLAS (reasonable range: £0.561 to £1.08). With the stock at £0.646, it is 16% below it.
What is the chance ITV.LSE goes up next month?
53%: close to a coin flip. In half of the simulated outcomes, ITV.LSE ends the month between £0.626 and £0.672.
How big is ITV and what is its P/E ratio?
ITV's market capitalization is £2.4B. Its price-to-earnings (P/E) ratio is 11.1: you pay £11.1 for each £1.00 of yearly earnings.
Does ITV pay a dividend?
Yes. ITV.LSE's current dividend yield is 7.76% at today's price (£0.646).
Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer