WH Smith (SMWH.LSE)

WH Smith share price today, ATLAS forecast and fair value

Consumer Cyclical · Specialty Retail · London Stock Exchange · United Kingdom

£4.32▲ +0.37%

Prices as of Oct 27, 2026 · GBP

ATLAS fair value

ATLAS has no fair value for this stock today.

Chance of rising in 1 month

51%

that it ends higher than today in 21 sessions

0%coin flip 50%100%

This is just the summary. See everything on WH Smith in ATLAS

ATLAS's own quantitative analysis, all in one place.

Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
Officers and shareholdersWho runs the company and which funds hold its shares.
Customer and supplier mapWho it does business with, from its own filings.
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AlertsWe let you know when something changes in your stocks.

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Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
NewsThe latest on the company, in one place.
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On WH Smith

Simulation and expected rangeThousands of simulated scenarios: how far the price could rise or fall.
Officers and shareholdersWho runs the company and which funds hold its shares.
Customer and supplier mapWho it does business with, from its own filings.
Valuation and financialsFair value step by step, quarterly accounts and upcoming events.
NewsThe latest on the company, in one place.

And for you

ATLAS builds your portfolioAnswer a short test and get portfolios that fit you.
AlertsWe let you know when something changes in your stocks.
Crisis simulatorHow your portfolio would do in a crash like 2008.
Practice risk-free$10,000 in virtual money to invest at real prices.
Global screenerSearch US stocks and stocks from 47 countries with filters.

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Plans from €3.99 a month.

ATLAS's model gives WH Smith a 51% chance of finishing higher a month from now (21 trading sessions) than today: close to a coin flip.

In half of the simulated outcomes the price ends between £4.09 and £4.57; in 9 out of 10, between £3.70 and £5.05. Estimated annual volatility is 32%.

Price, last 12 months (weekly close)

Key numbers

Market cap: £625M
Market cap (USD): $832M
Dividend yield: 1.48%
52-week high: £7.10
52-week low: £3.46
Revenue (12 months): £1.6B
Gross margin: 56.8%
Operating margin: 3.6%
Net margin: -7.7%
Beta: 0.96

What this means

ATLAS does not publish a fair value for SMWH.LSE right now, but it does show its odds of rising: close to a coin flip.

Over the last 52 weeks SMWH.LSE has traded between £3.46 and £7.10. Today it is 39.2% below that high and 25% above its low.

Its beta is 0.96: it moves roughly in line with the market.

About the company

WH Smith PLC operates as a travel retailer in the United Kingdom, North America, Australia, Ireland, Spain, and internationally. It offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas.

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Plans from €3.99 a month.

Comparable companies

Other companies in the same line of business:

Frequently asked questions

What does WH Smith do?

What is the chance SMWH.LSE goes up next month?

51%: close to a coin flip. In half of the simulated outcomes, SMWH.LSE ends the month between £4.09 and £4.57.

How big is WH Smith and what is its P/E ratio?

WH Smith's market capitalization is £625M. We do not show a P/E because it has no positive earnings to base one on.

Does WH Smith pay a dividend?

Yes. SMWH.LSE's current dividend yield is 1.48% at today's price (£4.32).

Not investment advice. ATLAS estimates are produced by statistical models from public data; they can be wrong and past performance does not predict future results. Consider your own situation before investing. Disclaimer